Just got a lovely friendly e-mail from a local business where I was addressed as:

Dear <a id="etapDataTag" name="" class="etapDataTag" title="category=category.commonFields|field=entity.shortSalutation|name=Short Salutation|aggregate=0|format=com.eTapestry.text.ToStringFormatter|sort=0|align=enum.align.auto|defaultValue=Friend">Short Salutation</a>

... testing fail from the look of things.  Forgetting that some people still read the plain text part of the email.