Reading this makes me wonder if Apple pay the NZ Herald a fee for the advertising. It starts off pretending to be talking about hard drive prices, but after a few paragraphs you start to wonder why they only talk about Apple, and then more, and more, until you get to the link in the last paragraph and realise it's an advertisement.
In print media there are laws about this sort of thing - it would really have to have "Advertisement" stamped on it. I'm surprised there aren't similar laws for this kind of BS as well.